Internationalisation strategies for Korean higher education institutions

Facing historically low birth rates, South Korea is actively pushing to expand and diversify its international student population in order to sustain its universities across the country and especially those in regional areas outside of Seoul. 

While the country’s soft power and academic prestige are at an all-time high, many university leaders remain cautious about working with recruitment agencies due to past regulatory scrutiny and compliance fears. 

This webinar is designed to provide a clear overview of how partnering with vetted, professional agencies is a safe, reliable, and highly effective way for Korean institutions to scale their enrolment and secure long-term growth. It draws on proven concepts across the world’s traditional study destinations where agency recruitment is the main driver of their intake.

In this webinar, we will:

• Discuss South Korea’s surging appeal, long-term national ambitions, and competitive advantages as a top-tier global study destination.
• Dismantle misconceptions regarding student recruitment agencies by establishing clear operational definitions of professional, vetted agency networks.
• Address specific recruitment, marketing, and diversification strategies tailored for both metropolitan campuses and regional/provincial universities.
• Provide an actionable blueprint for building, managing, and vetting sustainable, legal, and mutually beneficial university-agent partnerships.
• Address the structural and financial challenges Korean institutions face when implementing agency fee models, and how to justify these partnerships.
• Highlight the critical role of Korean language programmes as an entry pathway for international students and how agencies support this transition.
• Discuss how partnering with professional, vetted agencies mitigates immigration risks and prevents student drop-outs, protecting the university’s brand.