Market update from Agents | A focus on K-12: Diversify your student profile

As K-12 institutions across Canada and the USA look to build more resilient and diverse enrolment pipelines, understanding the market has never been more important. Join ºÚÁÏÉç for an agent-led market update focused specifically on K-12 recruitment, featuring first-hand insights from experienced ºÚÁÏÉç Agent Status (IAS) education consultants based in Vietnam, Nigeria, Spain, Brazil, and Kazakhstan.

This session aims to give North American school representatives a ground-level view of what students and their families in these markets prioritise when choosing a study destination — from program preferences and budget considerations to the factors influencing school selection. Our agent panellists will share practical, on-the-ground perspectives on:
– Current trends and demand drivers shaping outbound K-12 student mobility from their region
– What families expect from a North American school experience – Common questions, concerns, and misconceptions agents encounter when advising students and their parents
– Opportunities for schools to strengthen their positioning and diversify their student profile in this market.

Whether you’re looking to expand into a new region or deepen your understanding of an existing one, this session will equip you with actionable insights to inform your recruitment strategy and build meaningful connections with prospective students and families.

Who should watch: Directors of K-12 school admissions and international recruitment staff, school district program coordinators, and educators involved in international student strategy.